As the market matures, how can prefabricated house manufacturers seek new development opportunities?

In recent years, with the development of productivity, the prefabricated housing market has become saturated. Various forms of homogenization, such as product homogenization, channel homogenization, and market homogenization, have emerged one after another. In the prefabricated housing market, the so-called " price war , " often referred to as a "universal key," is no longer able to reverse the sluggish market. Under these circumstances, marketing strategies become particularly important. Innovating marketing models and conducting brand differentiation are crucial strategies for enterprises to win the market " breakthrough battle . " So, what are some marketing strategies and models for enterprises to expand their market ? How can these marketing methods be implemented so that they are not merely a " dowry " for the product ?

I. A two-pronged approach: product and channel development

First, let's talk about the product. Ultimately, all issues boil down to the product itself. Quality and service have become global hot topics, and within the industry, these concepts have invariably become marketing slogans that many businesses dare not neglect. Industry insiders say that products should prioritize quality and emphasize service; these are the most basic requirements and the fundamental guarantees of a product's success. This is the first and most crucial hurdle in marketing; only by breaking through this hurdle can a company truly unleash its full potential.

Secondly, there's the issue of channel development. With the application of models such as sports marketing, cultural marketing, and entertainment marketing, product image and brand promotion have also seen diversified channels. First, with the widespread use of the internet and the continuous increase in the number of netizens, online advertising will reach a wider audience and deliver product information to target customers more quickly.

II. Coexistence and Development of Multiple Marketing Models

Market expansion cannot rely solely on a single marketing model ; it requires the coexistence of multiple models, each leveraging its unique advantages. When employing various marketing models, businesses must understand how to maximize benefits and minimize risks. Improving or rapidly improving distribution channels to capture market share and expand brand awareness are all crucial aspects of marketing. In practice, the appropriate models and combinations should be selected based on the company's specific circumstances.

III. Going out and bringing in

What does " going out and bringing in " mean? " Going out " involves targeted, frequent, and effective brand promotion and marketing to the target customer group in the early stages, pre-implanting product information into consumers' subconscious to create a strong first impression. " Bringing in " means guiding the target consumer group to achieve sales targets.

In psychology, there is a concept called "set mindset," which refers to a mental state of readiness formed by certain psychological activities when people are trying to understand something. This state of mind can influence or determine the trend or formation of similar subsequent thinking activities. By continuously " instilling " product images and brands into the target audience , a fixed mindset about the product is formed in their minds. When this information is implanted again at a crucial moment, they can quickly make associations and form an overall impression of the product.

When manufacturers advertise and promote their brands through various media, consumers accumulate a significant amount of related information. The outreach of product information, its core values, and quality can effectively " recruit " customers with intrinsic needs.

" A mature market should be fully market-driven. " Whether it's a price war , a brand war , or a channel war , it's a natural law that no one can avoid. But competition provides the impetus for progress.