Brand building is just beginning; prefabricated house companies should take it slow.

In recent years, the rigid demand in the prefabricated housing market has not been fully released, and the industry's development has been severely impacted. Faced with this predicament, how can prefabricated housing companies open up new markets ? With the acceleration of urbanization in China, more and more companies are turning to third- and fourth-tier markets to explore new blue oceans.

However, businesses must clearly recognize that third- and fourth-tier markets are still in the development stage, with limited market capacity and consumers' purchasing power not as strong as in first-tier cities. In other words, high-end brands are not actually suitable for entering small and medium-sized cities. Each city has its own market space, and correspondingly, each level of brand has its own unique development area.

The number of consumers of high-end products in third- and fourth-tier cities is limited, and it is not suitable for all companies to expand their channels into these cities. Companies should not regard this as a lifeline.

In fact, the market potential for businesses remains enormous. The current development bottlenecks are only temporary, or perhaps a test for the companies themselves. To overcome these difficulties and move forward, companies should focus on enhancing brand influence and improving internal management, shifting towards more refined management practices.

As social brand awareness continues to strengthen, companies are placing greater emphasis on brand building. However, brand building is a long-term, cumulative process that companies should not rush. Expanding brand influence through price wars will not only disrupt the market but also negatively impact the entire industry and the company's own development, hindering market growth.

Brand building must start with the product itself, as the product is the foundation of business operations and the intrinsic core of all business activities. In the process of brand building, companies need to formulate a long-term, effective, and implementable brand building plan, incorporating brand building into the company's strategic development goals.

my country's industry branding journey has only just begun, and most companies are still on the same starting line. As the saying goes, "haste makes waste," and corporate brand building requires long-term planning.