How can prefabricated housing companies innovate their marketing strategies under the new normal?

How can prefabricated house companies innovate their marketing strategies under the new normal ? In the fiercely competitive prefabricated house market, the importance of marketing is increasingly prominent. Consumers influence the fate of prefabricated house companies. In this new era of slowing economic growth, prefabricated house companies need to alleviate the crisis of overcapacity and accelerate the pace of expanding into new markets. At the same time, to gain consumer recognition, regardless of future development trends, prefabricated house companies should attach great importance to the innovation of their marketing models .

Traditional marketing no longer meets the needs of enterprise development.

Brand promotion and innovation that don't aim for sales are just playing games-this statement is blunt, but also very true ! In the prefabricated housing industry under the " new normal ," profits are especially precious. However, the marketing discussed here doesn't mean pursuing profits at the expense of product quality. It refers to how to enhance marketing creativity in today's internet age, and how to utilize various marketing methods to maximize profits for the company while ensuring product quality.

Nowadays, traditional marketing methods such as advertising and promotional activities are becoming less effective in the face of new media trends. Consumers are not interested in these commonplace methods. If prefabricated house companies want to seize a certain market share in the new era, they must innovate their marketing methods and seek new ways out.

Three Steps to Marketing Innovation for Prefabricated Housing Companies:

First, we must focus on product innovation, expanding the innovation of single product styles from a marketing perspective, and striving to improve the innovation of product categories.

Secondly, there's the innovation in marketing capabilities. Prefabricated housing companies can no longer rely solely on advertising for brand innovation; they need to shift their marketing perspective, taking a holistic approach that integrates " brand, product, and marketing " to effectively manage product marketing channels. From product and brand to marketing, service innovation is also crucial in the current prefabricated housing market.

Third, micro-innovation is a breath of fresh air for the development of prefabricated housing companies. It may not have a direct and significant impact on marketing, but a series of " micro-actions " can generate substantial long-term benefits for brand promotion and marketing. In fact, this kind of micro-innovation is very low-cost; as long as it involves brainstorming and appropriately combining current social trends with brand innovation, it can have a significant impact.