Companies that create prefabricated houses with different selling points may be able to "sell ideas".

Prefabricated housing companies can potentially "sell ideas" by creating unique selling points . Currently, the prefabricated housing market is saturated with brands, leading to increasingly fierce competition. In this context, unique marketing methods can significantly help companies increase brand awareness. However, true marketing innovation is not easy. With consumers becoming more discerning, "ideas" may become a major breakthrough point in the prefabricated housing market.

First, both good prefabricated house products and good service are indispensable.

For a prefabricated housing company, selling prefabricated housing products is the ultimate goal. Selling services can increase product sales, enhance brand awareness, and sell ideas-this is the core of the company's overall strategic policy. To improve the marketing capabilities of its team, a prefabricated housing company needs to achieve brand premium through selling services, establishing a positive brand image in the minds of target consumers. Although core products are largely similar, services can compensate for any shortcomings in the core products.

Second, it is wise for prefabricated house manufacturers to "sell their ideas".

Undoubtedly, the current competition among prefabricated house companies is not only about brands and products, but also about marketing strategies. As the saying goes, entry-level prefabricated house companies sell products, mid-level companies sell services, and advanced companies sell ideas. Clearly, the marketing concepts of most companies in many industries are still at the entry and mid-levels, and the prefabricated house industry is no exception. With increasingly segmented consumer groups, prefabricated house companies cannot cater to every aspect; targeted "selling ideas" is the wise approach.

Third, prefabricated house manufacturers should create unique selling points.

Given the continued homogenization problem in the prefabricated housing market, companies need to recognize that no single company can comprehensively surpass its competitors; each has its own strengths. As marketers, the most important thing is to design products that excel in a specific area, based on the needs of the target customers. Once consumers accept this concept, they also accept the company's product. In this situation, salespeople are selling an idea, a unified "selling point" summarized by marketers. Therefore, prefabricated housing companies need to elevate themselves to the level of selling an idea.

In the prefabricated housing market, marketing methods abound, but very few bring real benefits to businesses. With changing consumer attitudes, prefabricated housing companies may be able to gain market share by "selling ideas."